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Sash Pochibko 18 November 2016 at 14:40
UK rental house Sound of Music explains how a scalable PA can allow a mid-sized company to become the ideal choice; from local fireworks events to arena rock concert. TPi speaks to owner Sash Pochibko at a Happy Mondays gig.
HAPPY MONDAYS LIVE IN DERBY
Nineties rock giants Happy Mondays were the first major music act to October gig, which featured lead vocalist Shaun Ryder and dancer / percussionist Mark ‘Bez’ Berry took to the stage in what is hoped to have been the first in a long line of well-known artists set to play Derby. Local rental house Sound of Music (SoM) deployed a NEXO STM system for the occasion.
Since its conception in 2002, SoM has been providing event production services to the live entertainment industry. Although initially conceived as a concert PA rental company, its portfolio of production services has expanded to meet the needs of its growing clientele. Its in-house stock of lighting, video projection, staging and rigging expertise has made owner Sash Pochibko head of an increasingly dynamic production house. He freelancers who are capable of delivering in-depth and unique event production solutions.”
As such, Pochibko’s experience has been interesting to nearly 200,000 viewers online, probably because SoM is a rather typical medium-sized hire company. It services a wide variety of local events and venues everything from festivals to firework displays, film premieres to awards dinners, corporate presentations and arena concerts. Therefore audience capacities can range from 120 to 30,000 people. SoM even has a steady stream of sub-contracting work flowing in from other production companies.
It’s clear that a good reputation is blossoming, and as part of its audio it has remained loyal to througout the years. It was NEXO which was relied upon for the Happy Mondays’ recent performance. A performance which had to prove successful for the arena, a brand new live sound venue now competing in the British marketplace. Pochibko looked back on his relationship with the brand: “The first Nexo system I bought was an Alpha-E point source system to install into Nottingham Trent University’s live music venue. And,” he smiled, “we haven’t looked back since! I’ve yet to work with another system that you can turn on, turn up and it sound great, straight out of the truck.”
More recently, SoM took delivery of its first tranche of STM modules in August 2014, adding the modular line array to an inventory that already included NEXO’s GEO S12 line array alongside plenty of ‘workhorse’ Alpha-E cabinets and the RS18 sub-bass units. Since then, the working relationship with NEXO UK has grown even closer.
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